As we begin a new year, Credit Unions for Kids (CU4Kids) is excited to share several updates and opportunities coming up in the first quarter of 2026. These initiatives offer meaningful ways for credit unions to engage, lead, and amplify impact for children’s hospitals across the country.
Children’s Miracle Network New Brand Launch
For more than 40 years, Children’s Miracle Network® has been a symbol of hope, uniting partners and programs to raise critical funds for children’s hospitals. Today, CMN is proud to officially unveil our new brand and our ambitious Health For All Kids Impact Pledge.
What This Means for You
The new Children’s Miracle Network brand reflects our vision to elevate possibilities for all kids. As an amplifier for local impact, 100% of funds raised directly benefit local children’s hospitals, helping them meet their most critical needs – from life-changing treatments to family support.
Join the “Lift Off: Navigating the New Brand Together” Webinar
Whether you are a long-time CU4Kids supporter or new to our network, we invite you to a special webinar to celebrate this milestone. We will explore how this new brand empowers your credit union’s efforts and how we can work together to reach our goal of raising $1 billion in two years.
Date: February 4
Time: 3 p.m. ET
Register Today: Webinar Registration – Zoom
2 Ways to Activate Now:
- Use the Health For All Kids Impact Pledge toolkit to encourage your community to sign the pledge and donate at org/pledge.
- Access the Brand Center to download updated fundraising program logos and see the brand guidelines to align your credit union’s communications.
CU4Kids Crew: Applications Open January 5
Thanks to a generous sponsorship from Acumen Financial Advantage, the CU4Kids Crew program is returning in 2026.
The CU4Kids Crew provides all-expenses-paid attendance for 15 emerging leaders and young professionals from the credit union industry to participate in Elevate, Children’s Miracle Network’s annual conference. Participants gain leadership development, networking opportunities, and a deeper connection to the CU4Kids mission.
Key Dates
- Applications open: Monday, January 5
- Applications close: Friday, February 6
👉 Click here to apply for the CU4Kids Crew at Elevate 2026!
Elevate Conference: April 13–16 | Orlando, FL
Hosted by Children’s Miracle Network, Elevate (formerly Children’s Hospitals Week) will take place April 13–16 in Orlando, Florida. Elevate brings together partners from across the network to learn, connect, and celebrate the collective impact made for children’s hospitals.
Good news for credit unions: the conference registration fee is waived for all credit union attendees.
👉 Click here to register!
Celebrating 40 Years of Credit Unions for Kids
2026 marks the 40th anniversary of CU4Kids, a milestone that will be celebrated throughout the year with special stories, moments, and opportunities to engage.
No immediate action is required, but this serves as an early preview. CU4Kids is tentatively planning a coordinated “moment in time” in Q4 where the industry will be invited to celebrate the anniversary together. More details will be shared as plans are finalized.
