WEBINAR
July 8, 2026 | 2 PM CT
Register Today
When Checking Growth Looks Better Than It Performs
Understanding the Activation Gap in Checking Relationships
Account openings are only part of the checking growth story. The first 90 days can reveal whether new checking relationships are becoming active, engaged, and primary — or whether they are at risk of remaining underused, inactive, or secondary.
Join CUNA Strategic Services and ADVANTAGE for a complimentary webinar designed for credit union leaders focused on checking growth, member engagement, and long-term relationship value.
In this session, Barb Lowman, President of CUNA Strategic Services, and Andy Fogle, Vice President at ADVANTAGE, will tackle one of the biggest challenges credit unions face today: turning checking account growth into active, lasting member relationships.
Be part of the conversation and gain insights into why account openings alone are an incomplete measure of growth, which early engagement signals credit unions should watch, and how to better understand account quality, activation, and early relationship value.
Can’t attend live? Register anyway and you’ll receive a link to the recording.
