5 Top Pitfalls Preventing Them from Doing It
Tuesday, July 29 at 11:00-12:15pm CST and Thursday, July 31, 2025 2:00-3:15 pm CST
Building a sales culture that actually works isn’t about pushing products or setting high quotas—it’s about creating the right mindset, structure, and expectations that empower your team to serve and grow. Unfortunately, many credit unions fall into the same common traps that stall progress, frustrate staff, and limit results.
In this session, Nick Brown will break down the five most common mistakes credit unions make when trying to build a sales culture—and show you exactly how to avoid them.
You’ll learn:
- Why good intentions often lead to bad sales outcomes
- The disconnect between sales goals and actual performance
- How internal beliefs about sales quietly shape team behavior
- What it really takes to unlock product penetration and member growth
- Practical strategies to build buy-in, accountability, and lasting success
If you’re looking to improve sales performance in a way that strengthens member relationships, this webinar will give you the clarity and direction to get it right.
Who Should Attend:
Managers, AVP/VP/Directors, Senior and Executive Leaders over:
- Branches
- Contact Center
- Lending
- HR and Training
Presented by
Nick Brown
Senior Trainer, President & CEO
SalesCU™ began in 2015 when founder Nick Brown turned his success in credit union sales into a proven training system. After years as a teller, trainer, and outbound call center director, his sales strategies were benchmarked nationwide. Today, SalesCU™ helps credit unions boost sales by truly understanding and serving their members’ needs.
Register HERE:
