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Release Date: June 13, 2022
Bill Prichard, APR, Director, P.R.
Co-op Solutions
(909) 532-9416, Bill.Prichard@coop.org

Co-op Solutions has just made available the results of a joint research project it conducted in partnership with EY (formerly Ernst & Young) and Filene Research Institute.

Th findings are contained in the new white paper from Co-op titled, “Co-op CU Growth Outlook: Bridging Member Needs and Payments Strategies to Deepen Trust.” The proprietary research looked at changes to consumers’ financial behaviors and their preferences and activities, as well as the challenges faced by credit union leaders over the past year. The conclusions highlight an opportunity to meet member needs and ignite credit union growth through daily interactions, including payments.

In recent weeks, Co-op has expanded partnerships with several of its clients, and will be working with them to help these credit unions meet the fintech challenge and grow their businesses.

Coastal Credit Union of Raleigh, North Carolina, is adding Co-op Digital Card Issuance for debit and credit cards as part of an emphasis on digital-first for enhanced member experiences. Co-op Digital Card Issuance is part of Co-op’s ongoing commitment to creating connected solutions that deepen credit union-member engagement through modern payments experiences. Read more here.

TruChoice FCU of Portland, Maine, has added Debit, ATM and Credit processing to its Co-op services. “We were working with separate vendors, and wanted to have a more holistic approach to our card offerings,” said Ken Acker, CEO of TruChoice. “By partnering with Co-op for our Debit, ATM and Credit processing, we’ll be able to gain back-office efficiencies and provide more services to members. The goal is to enhance the member experience through greater digital offerings and payment options.” Read more here.

TTCU Federal Credit Union of Tulsa, Oklahoma, has entered into a new agreement for Full-Service Credit processing and related products and services within the Co-op payments ecosystem. Co-op Full-Service Credit combines analytics, fraud reduction, risk management and loyalty in a highly integrated, fully-managed card processing solution. Read more here.  

Genisys Credit Union of Auburn Hills, Michigan, has added access to Zelle® and Co-op Insights Center to existing services provided by Co-op, including debit and credit processing, fraud and risk management, and ATM terminal driving. Read more here

More information about Co-op and its work on behalf of credit unions can be found here.