The Credit Union National Association (CUNA) launched the first MAP campaign of 2021. It aims to educate credit union members about the credit union difference and the notion that credit unions improve the financial well-being of all.
Credit unions are a smarter choice for consumers and small businesses because they are not-for-profit financial cooperatives. The problem is most credit union members do not know the difference. The purpose of this campaign is to educate credit union members about the credit union difference. Through the Advancing Communities website, members can learn how credit unions create opportunities for underserved populations, expand financial services in rural areas, and help small businesses thrive. Additionally, they can watch first-person testimonials from other members sharing how credit unions have benefitted their lives. Members can also share videos of how their credit union has positively impacted their lives.
Like previous campaigns, there will be multiple templates. As is the case with any MAP template, the credit union can alter and edit the text as it sees fit. Some templates are solely educational and drive the user to the campaign website. Credit unions also have the option of requesting personal stories from their members. Social media resources are also available for credit unions to promote through their platforms. The templates and social media resources have been vetted by the MAP Advisory Board.