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Credit and debit cards have become the non‐cash standard way to pay merchants. However, when it comes to paying an individual, there is no standard way to do so because of so many hurdles blocking a person‐to‐person (sometimes called peer‐to‐peer) transaction.

In the US, the Person-to-Person (P2P) payment market is expected to reach $400 billion by the end of this year. P2P payments are a digital cash alternative that make sending and receiving money as easy as emailing and texting. Whether it’s repaying family and friends, paying allowance, splitting the check, or sending a birthday gift, P2P payments allow your members to quickly transfer money from their existing debit account to almost anybody else’s.

Here’s why you should offer P2P to your members:

— Deeper member engagement
— Member retention
— Extend credit unions branch footprint
— May generate incremental revenue or not
— Attract millennial cardholders
— Increase member satisfaction
— Strengthen brand awareness


Payzur is owned by Fiserv, a global leader in commerce‐enabling technology and solutions, serving approximately six million business locations and 4,000 financial institutions in more than 100 countries.

For more information about Payzur Dan Collins @ dcollins@nebrcul.org