![\"\"](\"http:\/\/www.ncultheaffiliate.com\/wp-content\/uploads\/2024\/03\/Picture5.jpg\")
<\/p>\n[et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default”]<\/p>\n
<\/p>\n
The aging credit union member has been a challenge in the industry for decades, but reality is starting to set in that we are in for a major demographic tsunami\u2014think about it, if the average age for a credit union member is 53, ten years from now they will be 63. Consumers in their 50s and 60s are not at a point in their financial lives where they need loans, unlike Millennials and Gen Zers.\u00a0If your credit union is focused on profitable growth you need to get serious about attracting and engaging Millennials and Gen Zers.\u00a0<\/strong><\/em><\/p>\n Solution: Filene’s New Center for The Next Generation of Membership Growth<\/strong> Check out our latest blog post<\/a> highlighting the announcement\u00a0of this new research center and for more information on key objectives and how your credit union can join us<\/a> on this exciting new journey that will have a tremendous impact on the future growth of our industry.\u00a0\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n ","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default”] Fact: The average credit union member is in \u00a0\u00a0\u00a0their mid 50s. Fact: Less than 20% of Americans under the age of 40 use a credit union. Fact: Credit Unions need loans to generate revenue and fund their deposits. Hint…prime borrowers are in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/posts\/5060"}],"collection":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5060"}],"version-history":[{"count":0,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/posts\/5060\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The goal of this center is to identify strategies, including internal and external practices, to attract, engage and retain the next generation of credit union members.\u00a0<\/p>\n