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2023, to become TruStage\u00ae, \u201creflecting outstanding growth and continuing to improve customer experience,\u201d the company announced on Thursday, May 5th.<\/p>\nAll enterprise, business-to-business and consumer brands will unify under the single brand name of TruStage and will be reintroduced in 2023 to represent all the company has become, according to CUNA Mutual Group.<\/p>\n
In the next year the company will engage in \u201ca thoughtful process\u201d that will focus on transitioning the touchpoints and experiences that have the greatest impact on those CUNA Mutual Group serves, while the company\u2019s website, digital marketing materials and collateral will be refreshed to coincide with the launch in 2023.<\/p>\n
\u201cWe were born out of the credit union movement more than 85 years ago and founded on the principle of people helping people. As we\u2019ve evolved how we help those we serve, we\u2019ve always remained anchored to our purpose to make brighter financial futures accessible to everyone,\u201d said Bob Trunzo, CUNA Mutual Group CEO. \u201cNow is the time for our brand to reflect all we do.\u201d<\/p>\n
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[et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default”] CUNA Mutual Group\u00a0plans to unify under one brand in 2023, to become TruStage\u00ae, \u201creflecting outstanding growth and continuing to improve customer experience,\u201d the company announced on Thursday, May 5th. All enterprise, business-to-business and consumer brands will unify under the single brand name […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/posts\/4068"}],"collection":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4068"}],"version-history":[{"count":0,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=\/wp\/v2\/posts\/4068\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ncultheaffiliate.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}