Working arm-in-arm with its State League and credit union partners, CO-OP has been evolving from a reseller to an ecosystem provider of payments technology and solutions, In addition, CO-OP unveiled a new white paper based on research the company commissioned EY to perform. The CU Payments Outlook<\/em><\/a> shows that the pandemic dramatically accelerated a years-long trend towards the fragmenting of consumers\u2019 primary financial relationships (PFR). The study of credit union members and prospects found fintechs to be the greatest cause of consumers\u2019 willingness to bank with multiple providers. The study outlining opportunities for credit union growth is now available to all credit union leaders at no charge via CU Payments Outlook<\/em> here: www.co-opfs.org\/CU-PaymentsOutlook<\/a>.<\/p>\n Also this past summer, CO-OP was named among the \u201c2021 Achievers 50 Most Engaged Workplaces\u201d by Achievers, a provider of employee voice and recognition solutions. In making the announcement<\/a>, Achievers President and CEO Jeff Cates said that CO-OP and the other award-winning organizations, \u201cEmbody what it means to be a ‘people-first’ business and have proven how the prioritization of employee experience can help an organization withstand even the most difficult of times.\u201d<\/p>\n Finally, in late September, CO-OP announced its solutions and technology roadmap<\/a> for 2022, addressing the fast-changing consumer preferences for digital technologies that accelerated in the wake of the pandemic. The roadmap keys on the need for credit unions to develop active, primary financial relationships with members who are increasingly meeting their own needs with fragmented financial affiliations. Complete details of the roadmap can be found here<\/a>. \u00a0\u00a0<\/p>\n For more information about CO-OP, visit www.coop.org<\/a>\u00a0<\/p>\n![\"\"](\"http:\/\/www.ncultheaffiliate.com\/wp-content\/uploads\/2014\/12\/COOP.jpg\")
which has been its mission since 2016. The company\u2019s commitment did not slow down in 2020 because of COVID-19, but rather took on greater urgency to provide maximum value to the industry. CO-OP turned a year of pandemic into a year of record momentum<\/a> that is leading to more great work with and on behalf of its clients in 2021.<\/p>\n