Posted April 16th, 2018 No Comments
Looking for Loans? CU RateReset Can Help

CU RateReset is a credit union specific service providing award-winning solutions for loan retention, loan reset, loan generation and digital pre-approval. Each solution is designed to enhance the digital member experience and assist the credit union in its digital transformation, providing a digital solution to retain loans a credit union already has on its books. CU RateReset allows members to reset the term of a loan to adjust the payment to accommodate life changes or help pay off high coupon credit debt elsewhere. These solutions allow the member to be in control and have the terms and choices completely transparent. They are simple to implement and cost effective.

CU RateReset is easy to implement and because it has limited dependency on IT resources it is efficient and can expand the credit union universe of prospects without increasing costs.

CU RateRest Solutions:

Reset – for Auto, Mortgage, Credit Cards, CDs and Personal Loans: CU RateRest enables credit union members to reset existing financial products they have with a credit union without the cost and hassle of refinancing. Your credit union selects members for program inclusion based on your internal requirements and CU RateRest automates the member outreach, reset and closing documentation. They also automate loan and CD retention for your credit union so member advocates can spend more time focusing on expanding existing and developing member relationships.

LoanGEN – for Loan Acquisition and Recapture: LoanGEN allows credit unions to recapture member mortgages, auto loans, personal loans and credit cards now held by other financial institutions as well as showcase products to attract new members.

Digital Pre-Approval – for Credit Card, Auto Recapture, Home Equity Loans and new CDs: Credit unions select members to receive offers, submits data to CU RateRest, and personal URL is created and placed into an email, traditional mail, and social media or text message.

Learn how CU RateRest is Transforming the Mortgage and Auto Loan Industry with their Retention, Acquisition and Recapture Solutions webinar at 12:00 pm Central on May 22nd.

Register Now


For more information, contact Dan Collins, Chief Solutions Officer, at 800-950-4455, ext. 205 or


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