The Nebraska Credit Union League (NCUL) is launching a new brand and logo. The new logo
is a mark that leverages nearly 85 years of heritage with an eye toward the future.
“While the brand and logo have changed to better reflect both the evolution of the association
as well as its vision for the future, the League’s value proposition of protecting, promoting and
preserving credit unions remains the same,” said League CEO Scott Sullivan.
The new logo evokes trust, strength and value. The color palette is fresh, vibrant and
approachable, representing the League’s focus on engagement and growth as well as our
commitment to enabling credit unions to succeed. The new type face lends a modern and clean
The evolved brand identity will be rolled out in all communications and experiences later this
The new identity and logo were developed in partnership with the Summit Group (TSG). TSG
is a full-service communications firm; 85 problem solvers, skilled in branding, advertising,
public relations, social media, media buying and digital. TSG is committed to growing the
businesses of their clients. They’ve done this in healthcare, technology, finance, franchise,
energy and more.