We have some exciting news! To celebrate International Credit Union Day, we have partnered with Gas Station TV (GSTV) and CU Solutions Group (CUSG) to help you support the great credit union story, increase awareness and engage new members.
We will run commercials at all GSTV stations in Nebraska (see attached list for all the locations) from Friday, October 13 through Thursday, October 19, 2017. The week-long promotion will be shown at 36 stations, delivering over 77K impressions!
We are eager to endorse this campaign because GSTV is a proven, effective way to reach an engaged audience. Based on a recent study, GSTV lifts key metrics for credit union products and membership. Advertisers have a captive audience at the gas station with 88 percent of that audience reporting that they enjoy watching GSTV. Research shows that GSTV delivers twice the ad recall of traditional media. GSTV has more unique viewers than Netflix and reaches more premium millennials than Snapchat. What’s more, 41 percent of GSTV viewers are millennials – that’s a 26 percent greater reach than TV.
We’re driving credit union awareness for International Credit Union Day, but did you know you can also advertise your own credit union? Credit unions can use this unique advertising channel to enhance their current marketing efforts at any time! To learn more about the benefits of promoting your credit union on Gas Station TV, we invite you to attend a brief webinar. Upcoming available times are:
Wednesday, October 4, 2017 at 2:00 p.m. (EST) – Click here to register
Wednesday, October 11, 2017 at 4:00 p.m. (EST) – Click here to register
Request a new time or additional Information – firstname.lastname@example.org
Enjoy a 30 percent reduced, preferred partner rate exclusively for credit unions from GSTV all year long! GSTV is affordable and convenient throughout the year, so please remember this wonderful advertising opportunity well after International Credit Union Day!
If you are near one of the locations, please be sure to check it out between October 13 and October 19. We will air 20-second commercials for International Credit Union Day that showcase the value of your local credit union.