With the purchasing power of millennials on the rise, credit unions find themselves constantly wading through the white noise of how to reach the growing and increasingly influential group. Conversely, 84 percent of those polled for a recent study reported that they would value advice or guidance when it comes to financial decisions—indicating the potential is there for a strong relationship with credit unions.
But one primary snag appears to lie in the way: education. A comparable 2015 study of millennials from Filene Research Institute, listed a lack of familiarity as the number one reason millennials don’t use credit unions.
Millennials are a leading example, but only one example, of how many credit unions are looking to expand membership: starting out with defining the credit union difference to an audience not entirely sure where to start.
Nebraska Credit Union League member credit unions are encouraged to provide up-to-date information to the searchable database at www.asmarterchoice.org. The listing gives consumers a quick, easy way to locate a credit union near them—bringing a digital pathway to the human connection of joining a credit union.
A recent paid media campaign saw more than 7,000 direct click-throughs to ASmarterChoice.org by individuals interested in learning more about credit union membership.
The goal is for every Nebraska credit union to have an updated listing by June 30. Credit unions can access the admin site at http://www.asmarterchoice.org/client/cufinder/administration.
Any credit unions unsure of their username or password to access their listing can contact Amy Shaw directly, at firstname.lastname@example.org or 402.333.9331, ext. 207.