Posted May 19th, 2016 No Comments
CO-OP Announces CO-OP Purpose

CO-OP Financial Services announced CO-OP Purpose recently, a new corporate social responsibility program for credit unions that provides turnkey, impactful community initiatives to advance their mission of empowering members’ financial well-being.

“CO-OP Purpose combines social mission with innovation to give credit unions a unique way to capitalize on their opportunity to attract consumers looking for both in a financial institution,” said Samantha Paxson, Chief Marketing Officer for CO-OP in a statement. “The program extends our movement’s traditional commitment to ‘people helping people’ and includes financial literacy education outreach, philanthropic and charitable giving, new ways of collaborating with colleagues and consumers, and access to research on the business case for corporate social responsibility.”

According to the 2015 Edelman Trust Barometer, public levels of trust in business are at its lowest since 2008. Organizations that are able to enhance their net positive contributions to society are more likely to earn the trust of consumers. At CO-OP’s THINK 16 Conference on Thursday, May 5, attendees heard from Perry Yeatman, External Director for Mission Measurement, who spoke on how corporate social responsibility programs can be profitable. She offered examples from companies such as Kraft and Unilever.

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The mission of the Nebraska Credit Union League & Affiliates is to protect, promote and perpetuate the credit union movement in Nebraska.
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